2027 ICHRA CHOICE Conference
SCOTTSDALE, AZ | MAY 10-12, 2027
Explore the Future of Benefits with CHOICE
Set against the Sonoran Desert, the 2027 ICHRA CHOICE Conference brings the industry's leading voices together at The Scott Resort & Spa in Scottsdale. Two full days of forward-looking sessions designed to help you navigate what's next in benefits.
ATTENDING
The 2027 ICHRA CHOICE Conference brings brokers, employers, carriers, and technology partners together. Come ready to learn, connect, and leave with a clearer view of where this industry is headed.
Break New Ground
Hear from innovators shaping the next chapter of CHOICE Arrangements (formerly ICHRA), and what it means for employers and their teams.
Connect Under Open Skies
With attendance capped at 350, you'll leave with relationships that outlast the conference.
Shape What's Next
Join roundtable discussions where your perspective helps shape the industry.
A Track Built for Employers
New this year: a dedicated Employer track built for the HR and benefits leaders navigating CHOICE — year one and beyond — covering employee communication and the money-movement side of the equation: COBRA, HSAs, and more.
READY TO SECURE YOUR SPOT?
Register nowFeatured Speaker
Will Guidara
Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; New York Times Bestselling Author, Unreasonable Hospitality
Will Guidara built his career on one idea: make people feel like they matter more than they expected. It's the same playbook that took Eleven Madison Park to the #1 restaurant in the world — and now he's bringing it to CHOICE, showing us how that same philosophy can shape the industry, together.
Restaurateur behind Eleven Madison Park, host of The Welcome Conference, Emmy-winning Co-Producer on The Bear, and Wall Street Journal Innovator Award recipient. His latest book, Unreasonable Hospitality: The Field Guide, released in April 2026.
Catch him live, Tuesday morning — this is a session you won’t want to miss
2026 CONFERENCE HIGHLIGHTS
AGENDA
MONDAY, MAY 10 — ARRIVAL & WELCOME DINNER
Arrive in Scottsdale and settle in — then join us for happy hour and an on-site welcome dinner under the stars on the Laguna Lawn at The Scott. Good food, good company, and the perfect start to what’s ahead.
TUESDAY, MAY 11 — DAY 1
LOCATION: The Scottsdale Conference Center
Breakfast kicks off a full day of big-picture thinking — keynotes, panels, and your first look at brand-new industry data — before we head offsite for putt-putt and dinner under the lights.
7:30 - 8:30 AM | Breakfast at your hotel (The Scott or The Embassy Suites)
8:30 - 11:30 AM | Will Guidara Live: Unreasonable Hospitality
The same playbook that built the #1 restaurant in the world, now shaping the fast-moving CHOICE industry, together
11:30 AM - 12:30 PM | Lunch
12:30 - 4:00 PM | 3rd Annual ICHRA/CHOICE Study Keynote & General Sessions
Be the first to see the data shaping where this industry goes next
6 - 9 PM | PopStroke: Putt-Putt & Dinner
WEDNESDAY, MAY 12 — DAY 2
LOCATION: The Scott Resort
Roll up your sleeves: start the morning with breakout sessions built for your track, then make the afternoon yours before we toast to new connections with mountain views at El Chorro Lodge.
7:30 - 8:30 AM | Breakfast at your hotel (The Scott or The Embassy Suites)
8:30 - 11:30 AM | Breakout Sessions
Pick your track (Employer, Broker, or Industry/All) for exclusive content you won’t find anywhere else
11:30 AM - 12:30 PM | Lunch
12:30 - 4 PM | Your Afternoon, Your Way
Guided networking opportunities, additional learning & more! Golf, poolside activities, sponsor giveaways — wrap up your experience with more LinkedIn connections than you came with.
6 - 9 PM | El Chorro Lodge: Closing Dinner Under the Desert Sky
STAY TUNED — ADDITIONAL SPEAKERS DROPPING SOON
REGISTRATION DETAILS
Fee
$499 per person until 12/31/2026, then $599 per person.
Multiple registration discount
Register multiple attendees from the same organization and receive 25% off.
Includes
All meals (3 dinners, 2 lunches, 2 breakfasts), programming, and event transportation. Lodging and travel to/from Scottsdale not included.
BOOK YOUR STAY
Hotel booking at one of our conference properties is required for all attendees. Choose the option that works best for you.
Embassy Suites Scottsdale
$179 per night + $25 resort fee
Spacious suites with complimentary breakfast
Book by April 1 to secure these special rates.
EXHIBITING
Sponsorship and exhibitor opportunities are available. Contact us to be the first to know.
Plant Your Flag
Introduce your brand and solutions to a focused audience actively shaping the future of ICHRA/CHOICE.
Demonstrate your impact
Showcase what your product or service can do in an environment built for discovery and meaningful conversation.
Get in the Right Rooms
Get face-to-face time with the industry leaders, brokers, and employers who matter most to your growth.
Ready to showcase your solutions?
Exhibit With UsSPONSORS
Presenting Sponsor
Diamond Sponsor
Have questions about the 2027 ICHRA CHOICE Conference — Scottsdale Edition? Contact us at: conference@ichraconference.com
